I’m not saying society hasn’t gotten more partisan, but businesses have been doing politics as long as they have been so powerful that their behavior can affect other people significantly. Perhaps there is another reason for this appearance of increased political activity by businesses. Possible explanation include:
- Businesses are doing worse politics now then before.
- News outlets are better at covering when a business is doing politics.
- Public opinion has shifted in what constitutes as bad politics.
- Public opinion is better reflected through better journalism.
But regardless, I don’t buy it when you say that “people were OK about companies not being political a decade ago”. Ten years ago we were in the middle of the great recession, companies were getting unfounded government bailouts and rich CEOs were being payed massive bonuses despite this. The general public was not happy about this. Receiving government bailout in a middle of a recession is very much participating in politics, we would perceive as such today, and people did so a decade ago.
What's the end state of companies being political? There is a huge number of issues at play at any given time. Do companies have to take a stance for every single one of them? Then can companies only appeal to the intersection of all those dimensions where there is a strict match between consumer and company stance? Do we have a list of pro BLM and not pro BLM companies? Then within each of those pro Palestine and not pro Palestine companies? Where does it end?
Maybe this is an extension of cancel culture; you're either with us or against us. If you don't believe what we believe then you're evil and we must do everything we can to drown you out. The statement here even has it. If you work with ICE you're morally incorrect and highly questionable. Never mind that it's legal and supported by ~50% of the population.