Have you ever noticed, certain memes are enduring in kid culture? e.g. the floor is lava, Opposite Day. As I understand Roblox it’s perfect for slotting into part of kid culture as the virtual playground and neighborhood.
New things flare up and die but the basic thing or idea endures and Roblox is the base upon which things flare up and die.
It’s impressive how they’ve managed to make a game with such staying power. Especially among young children, new things tend to flare up and then die really quickly. Persisting through generations of kids is a huge accomplishment.