Browsers (starting with apple) and regulations (ccpa etc) will give you a choice.

The area is ripe for disruption. But sadly, that's the world we have to live in. I am pretty sure google would have prefered if you paid for the services you get (i suggest you sign up for google one, if you use gmail/drive/etc). But until that's ubiquitous ads is what we have.

re: neighborhood burger joint - web search implies someone is providing you this for free. or through ads. or you pay.