According to this App Store revenue is around $50B and developers affected by this[1] make ~5% of that revenue, or around $2.5B Cutting that in half, we're talking $1B+.

Indeed, that's small potatoes for Apple. But then, everything is small potatoes compared to iPhone sales.

But far, far bigger than even a big PR stunt. Orders of magnitude bigger.

[1] https://www.theverge.com/2020/11/18/21572302/apple-app-store...