It's also shipping in consoles this generation, which is going to drive a lot more games to actually implement it. When it's only being used by 5% of the PC userbase, maybe you don't bother doing that work. If cheaper GPUs can push that up to say 20% of PCs next year, you still might not.

But when every PS5 and XSX has raytracing hardware, suddenly it makes sense. That's going to be helpful for getting it supported in PC titles sooner.