We hope to be able to have stubhub send us all their unsold inventory at game time for us to put up for upgrade. money made off the seat sale is split between the reseller (such as stubhub), the venue and us. We also would like to allow season ticket holders a chance to conveniently submit their seats to the venue for a nominal fee with one click on 'not attending' for each game they can't make if they want to make some extra money on the side. Initially though we are constraining the available seats for upgrade to only the venue's unsold inventory. once we get traction with upgrades from that seat inventory we can consider expanding our offering to resellers (we have already talked to some who want to dump their unsold inventory to us and take a cut of whatever is made) and season ticket holder and individual fans.

that's a hell of a discount, nice! Then again its the Blue Jays.. we just spoke with the Rockets today and they related that the average ticket price per game for their season ticket holders is about 20-30% lower then if you just bought a one time regular game tickets.

thanks for the input.

-abel