Not all of us mate, I don't actually recall any ads because I block them extensively .. through software online, through habits of avoiding tv etc, changing channels or muting radio ads, and then mentally tuning out anything that gets past that .. I love the peace of mind.

I'm an avid consumer but I believe my interests are best served by a pull model where I research the things I want to get best in class. Then anything that spends an excessive amount of effort on advertising is wasting their budget which could go toward a better product and lower prices! So that helps me avoid advertising driven products, as well as advertising. #winning :D