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A comment on Only 17% of consumers believe personalized ads are ethical, survey says (2019). Parent comment
Targetted ads are considerably more effective, even if they are annoying.
When you 'buy' something, generally you get the 'benefit' of the surplus.
The ads very effectiveness is a rough measure of their economic benefit, even to you.
How we 'emotional feel' about ads that seem to track is is not really a measure of that. It's just annoying.
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Targetted ads are considerably more effective, even if they are annoying.
When you 'buy' something, generally you get the 'benefit' of the surplus.
The ads very effectiveness is a rough measure of their economic benefit, even to you.
How we 'emotional feel' about ads that seem to track is is not really a measure of that. It's just annoying.