Re:Only 17% of consumers believe personalized ads are ethica...
by mcny on Monday November 16, 2020 @08:14AM
(#25111211)
» Maybe Amazon's chaotic mess of similar products makes this much more difficult than for a large supermarket, or maybe Amazon doesn't think the annoyance is a big deal.
I think amazon.com is no longer day one if it ever really was. I've seen at least one instance where they lowered price and refused to price match sale that hasn't even been delivered yet. I think they have data shows that not all people will go through the hassle to return and rebut and/or there's enough lock-in that amazon.com does not care about frustrating users.
Maybe the people who would be frustrated would go through the hassle to return and buy again. I mean if you have prime and you haven't opened the box, it is just two more days.
They wanted to print an appropriate coupon after someone paid for their shopping. "£1 off hamburgers next week" or similar, to get the person to return to the shop the following week.
They said a very important feature was to avoid giving a discount for a product someone has just bought or a closely related product. This would annoy customers who felt they'd missed out. Therefore, they were updating Neo4J with the just-made purchases and calculating the recommendation in the time it took to process the payment.
Maybe Amazon's chaotic mess of similar products makes this much more difficult than for a large supermarket, or maybe Amazon doesn't think the annoyance is a big deal.