Only 17% of consumers believe personalized ads are ethical, survey says (2019)

Re:Only 17% of consumers believe personalized ads are ethica... by SifJar on Monday November 16, 2020 @04:44AM (#25109896)

I think another factor that may come into play here is distinguishing between "products that serve the same purpose" and "related products" e.g. between "vacuum cleaners" and "vacuum cleaner accessories" (filters, bags, additional attachements...), the later likely being purchased in addition to the former. In this case it seems like there's probably a clear line but could certainly get blurry in some cases. If two products have some overlapping features, but also some unique ones, how different do they have to be for people to be likely to buy both?

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Re:Only 17% of consumers believe personalized ads are ethica... by hakfoo on Monday November 16, 2020 @09:07PM (#25119571)

I always loved when it would say "You bought No. 26 in a comic series, do you want No. 19 and 13?"

Yes, they're commonly bought together, but there's mostly, if not completely, a one-directional relationship-- someone buying 13 might want 14, 15, 16, but not the other way around.

This feels like it's just a matter of adding one more signed value to the "people who buy A buy B" record table... a weight indicating if the take is mostly A->B, B->A, or neutral.

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Re:Only 17% of consumers believe personalized ads are ethica... by majewsky on Tuesday November 17, 2020 @08:09AM (#25123304)

Or, instead of the usual recommendation widget, just show a link to "All volumes in this series". Or even incorporate it into the website structure like YouTube playlists do.

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