Ahh, well next time you need junk removed, the company that spent the most on advertising to you will seem the most "familiar" and trustworthy! It's the same reason you see Coca Cola ads everywhere despite the fact that nobody needs to be informed about its existence.

> It's the same reason you see Coca Cola ads everywhere

This is one thing I don't understand, even though I know it must obviously work (to be clear, I'm not disputing it works. I just don't understand why/how). I know their purpose is to "remind you" Coca Cola exists, but unlike with junk removal services, you will never "need" Coca Cola and either you like it or you don't. People who like Coca Cola tend to drink it regardless of ads (some are addicts), and don't need the reminder. People who dislike Coca Cola won't ever drink it and the "need" will never exist in the future, unlike with junk removal.

So again, what's the rationale for these ads? Who needs a reminder that Coca Cola exists? I bet they are data-driven and their studies show that people do consume more soft drinks after seeing these ads everywhere -- I'm not disputing this -- but I really don't understand why it works.

Maybe the target is young kids exposed to these ads for the first time? But in general, the people in Coca Cola ads look like teenagers or in the 20-30 age segment, not kids.

It's not to remind you Coca-Cola exists. It's to make an impression that everybody drinks it and not doing it makes you weird. OTOH, drinking it makes you in sync with what cool people do. "Liking" it is largely a formed habit - I used to drink a lot of Cola, until I realized what it's doing to my body. Now I don't touch the stuff, hasn't been drinking it for years, and I find it absolutely disgusting if I taste it (I did a few of times over the years just to see if I'd find it tasty or not after not drinking it for so long). So it's not like there's some "innate" liking, it's a formed habit, and the ads help you to maintain the habit (or make it hard to quit it).

Oh, I fully agree it's a formed habit. Unfortunately I'm already addicted to it. However, the ads do nothing to me: I'm not a 20 or 30 something anymore, and I find ads of "cool people doing cool things" both fake and embarrassing.

(I know Coca Cola is terrible for your health and I keep telling myself I'll just stop drinking it. Maybe some day I will...)

I myself just decided not to drink it for a month. I had to think it through because it turned out I has a variety of habits that led me to having another glass of Cola, and I had to consciously modify them and keep the goal in mind for the whole time. It is a bit tiring, but you can do it for a month if you really concentrate on it. And then I discovered by the end of the month the craving is practically gone. My habits changed. And then a bit later I discovered I actually don't even like the stuff, so it takes me no effort to keep away from it. I was additionally motivated by rather scary blood test I've got which hinted my health could be in danger very soon if I don't stop, so keeping it in mind was easier.

Probably not - I literally don't remember a single one.

Also, I think Coca-Cola is completely disgusting and you'd have to pay me quite a lot of money for me to agree to ingest the stuff, so maybe I'm not a very typical consumer. The fact that I know it's literally a poison to my body, in most plain sense (and probably yours too) doesn't help either :)