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A comment on Only 17% of consumers believe personalized ads are ethical, survey says (2019). Parent comment

Re:Only 17% of consumers believe personalized ads are ethica... by unholythree on Monday November 16, 2020 @01:15AM (#25108666)
If I bought a vacuum I didn’t like from Amazon I’d return it thanks to their generous return policy. Targeting ads based on returns could make some sense I guess if they wanted to roll the dice on recouping losses.
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Re:Only 17% of consumers believe personalized ads are ethica... by smsm42 on Monday November 16, 2020 @03:44AM (#25109516)
That actually would be very smart targeting - especially given Amazon actually asks you for a reason of return. So they could target people that said this vacuum doesn't work or they need a different model, etc. by offering them similar one but from other manufacturer, etc. But I don't think this happens, and it's require developing much more sophisticated models than dumb "bought together" ones they seem to be using now.
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Re:Only 17% of consumers believe personalized ads are ethica... by Symbiote on Monday November 16, 2020 @05:51AM (#25110292)
But does that help Amazon?

Buying a vacuum, returning it, and buying a different one is less profit than just keeping the first vacuum, so I don't see why they'd want to encourage this.

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