> Many for sure are brilliant brains but they lack to monetize it.
...as if selling your brain was the most important thing in life.
> you have to dismantle them through the market
Citation needed.
The large majority of modern technology was developed with public money.
Many for sure are brilliant brains but they lack to monetize it. To break or stop near-monopoly/walled garden systems you have to dismantle them through the market. Build better/cheaper (primary) alternatives which are free and open (secondary).
IMHO mainstream only values convenience and price, freedom is only a "nice to have" item and when it requires more work it is a no-starter.