Very good point, and I would add that line can be moved based on individual circumstances. I've seen people complain about issues with a service, but the moment I offer an alternative and a way to migrate (painlessly for me to do, and I typically offer to help them) suddenly all is good with their service and they're sticking with it. I've even pushed a little further in the past to say I will do ALL of the work for you, just sit back and relax and in a couple hours done. Most still refuse and I don't get why once all barriers have been removed.