There's a conundrum that requires further investigation which is the intertwining of the concepts of privacy and security and how in order to increase security protections of their products there must be a decrease of privacy. Security requires a probing knowledge of the details of what is running on the device.

The same information that can contribute to increased security for the end user is also valuable to sell to advertisers if, delightfully ironically, the security vendor is ok sharing private information with said advertisers.