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A comment on Kurt Vonnegut, The Art of Fiction No. 64 (1977). Parent comment

Re:Kurt Vonnegut, The Art of Fiction No. 64 (1977) by sarora27 on Friday November 13, 2020 @12:01AM (#25079061)
The process of uncovering a problem that is shared across a group of prospective customers. Usually done when you're trying to figure out if a product idea has any legs
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Re:Kurt Vonnegut, The Art of Fiction No. 64 (1977) by wombatmobile on Friday November 13, 2020 @05:10AM (#25080827)
I see. How do you make contact with these prospective customers and sit them down for long enough to chat, without them freaking out?
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Re:Kurt Vonnegut, The Art of Fiction No. 64 (1977) by sarora27 on Friday November 13, 2020 @12:17PM (#25084612)
Usually make contact via email or Linkedin. Show your cards up front and make it clear that you're not selling anything, just looking to learn more about a specific problem you think they have. Set expectations that convo will be brief (<20 minutes).

If someone has a real problem, they will be actively looking for solutions and would be happy to chat with you.

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