Yes, the concept of "negawatts" which was popularized by the Rocky Mountain Institute, and Amory Lovins in particular in the 1980s, seems to have vanished from the discourse.

Insulate properly and improve efficiency of usage, and suddenly your energy supply problems are a lot smaller--plants, transmission, distribution, raw materials, waste: all of them.

Time to bring back negawatts.

1. https://en.wikipedia.org/wiki/Negawatt_market