Just to be clear here: You're saying you don't personally have a problem with people making money from publishing specific and credible threats of violence (which is the case discussed in the original post), or from publishing intentional misinformation with real-world partisan political goals.

It also sounds like you don't support the ability of people who purchase ads to have any control over whether their money funds publishers of the type described above.

Do I have that right?

If a threat of violence really is specific and credible, clearly the FBI should get involved, and the person responsible should get arrested. If anyone really thought of a threat of violence as specific and credible, that's what they would call for, not for advertisers to demonetize the person making the threat.

It was not specific, not credible, and not a threat. The United Sates has never once beheaded anyone.