Times Change: Inside the New York Times’ Heated Reckoning With Itself

Re:Times Change: Inside the New York Times’ Heated Reckoning... by ottomatias on Tuesday November 10, 2020 @05:48PM (#25053137)

Did you read the story? NYT newsroom is bigger than ever, it has more cash than ever and has increased it's amount of subscribers several-fold

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by damnencryption on Tuesday November 10, 2020 @05:56PM (#25053208)

https://www.statista.com/statistics/192848/revenue-of-the-ne...

It doesn't have more revenue than it did a decade and half ago.

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by greggturkington on Tuesday November 10, 2020 @06:20PM (#25053445)

That's mostly losses related to ad revenue. Subscription revenue has increased steadily over the last decade. https://investors.nytco.com/news-and-events/press-releases/n...

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by andrenotgiant on Tuesday November 10, 2020 @07:04PM (#25053857)

That hasn't come close to replacing lost ad revenue.

In 2000, total revenue was $3B+ [1]

In 2019, total revenue was $1.8B [2]

[1] https://nytco-assets.nytimes.com/2020/06/2000_Annual_Report.... [2] https://nytco-assets.nytimes.com/2020/04/Final-2019-Annual-R...

Helps explain why they dislike Google/FB so much.

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by kjaftaedi on Wednesday November 11, 2020 @01:26AM (#25056007)

While the newspaper does run ads, NYT's ad revenue is in large part driven by their 'native advertising' business (T Brand Studio).

It's a fundamentally different approach to advertising compared to what Google and FB are doing.

I think the problem is more that it's harder to quantify a carefully crafted brand campaign, and easier for middle-managers to look at a chart of click-through return rates and make decisions based on that.

I see this as the ability to test and measure beating out a better method that is less quantifiable. Basically the same thinking that leaves us with policies like No Child Left Behind where education has shifted from learning to test taking yet people are still under the impression they are the same thing.

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by Grazester on Wednesday November 11, 2020 @07:23AM (#25057745)

It's NewsCorp that hates Google.

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by in3d on Tuesday November 10, 2020 @06:17PM (#25053413)

It will be interesting to see how they do once Trump is gone. As the article mentions, Trump's presidency was very good for their subscriptions.

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Re:Times Change: Inside the New York Times’ Heated Reckoning... by blix on Tuesday November 10, 2020 @06:23PM (#25053472)

I often wonder if they suspected a Trump victory would boost their subscriptions and let that influence their behavior in 2016.

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