Apple unveils M1, its first system-on-a-chip for portable Mac computers

Re:Apple unveils M1, its first system-on-a-chip for portable... by nostromo on Tuesday November 10, 2020 @02:30PM (#25050509)

Apple has a "missing middle" problem.

They have a ton of fantastic consumer-level computing devices, and one ridiculously-priced mega-computer.

But there are many of us that want something in the upper-middle: a fast computer that is upgradable, but maybe $2k and not $6k (and up).

(The iMac Pro is a dud. People that want a powerful desktop generally don't want a non-upgradable all-in-one.)

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Re:Apple unveils M1, its first system-on-a-chip for portable... by derefr on Tuesday November 10, 2020 @02:40PM (#25050682)

Apple's solution for upgradability for their corporate customers, is their leasing program. Rather than swapping parts in the Mac, you swap the Mac itself for a more-powerful model when needed — without having to buy/sell anything.

[ Parent | on HN ]

Re:Apple unveils M1, its first system-on-a-chip for portable... by LoSboccacc on Tuesday November 10, 2020 @03:54PM (#25051771)

Apple has missing middle _strategy_

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Re:Apple unveils M1, its first system-on-a-chip for portable... by saagarjha on Tuesday November 10, 2020 @02:32PM (#25050542)

Apple doesn't care about your upgradability concerns on the notebook lineup. Once you get past that, it has traditionally done fairly well at covering a wide spectrum of users from the fanless MacBook to the high-powered MacBook Pros.

[ Parent | on HN ]