The same reason why Kafka, Camus and others (who seemingly have no relationship with tech/startups) may sometimes make it to the front page.

I admit that this is not a detailed article or anything as such, but there is a definite intersection of P.L. fans and tech people, who can relate the daily absurdities of programming and find some Pu. La. style observational humour in it.

Camus, Kafka have a far broader reach worldwide than pu la. Forget the world, outside of Maharashtra pretty much no one knows who he is.

Does it matter? Populations for ref:

Maharashtra pop. 11.42 crores

France pop. 6.7 crores

Germany pop. 8.3 crores

Clearly, there is a bias in favour of western authors in tech. No harm in offsetting it a little bit. It's also not like anyone is forcing people to read about it.

Probably because Google doodled him on his birthday (8th November)

https://www.google.com/doodles/purushottam-laxman-deshpandes...