I think it might be one of those "all press is good press" PR strategies centered around manufacturing controversy. It's a shame how effective that is. I'd like to say that hopefully, prospective customers will see how absurd it is, but I think that this kind of oversimplistic biz-pop-psychology tripe gets really easily embedded. I think that using the equivalent of a horoscope to reason about your product engineering organization seems predestined to end in hilarity, unexpected consequences and obvious failure.