Yes and no. It depends on how the skills and tools are used. Good authors study the craft of writing, the mechanics of writing. That doesn't guarantee that they will turn out stilted, sterile, or artificial books.

Just like some of us have had to learn how to convey our genuine emotions in our posture and tone of voice, sometimes we have to be similarly purposeful and thoughtful in writing so that our genuine intention is more clearly represented in the written word. Whether in person or in writing, the soft-skills of personability doesn't always come naturally. It can take purposeful, thoughtful composition.

Of course, it is possible to use those same tools to deceive, so yes, they can lead to fake and artificial results, but it depends on the intent of the writer.

beautifully put!

There's not much value in authenticity if you're cold, lack social awareness, and you can't compel others.

The first step to learning to be warm is to practice being warm so that it's eventually authentic.

That said, TFA's examples are particularly saccharine. They remind me of when you're talking in good company and someone keeps feeling the need to use preambles like "I totally know where you're coming from and what you said is completely valid, I don't want to step on your lived experience, but let me come at it from a different angle with [...]" and I'm thinking "my god, just fucking say it."

I'm not sure that's the case.

There's nothing wrong with thinking about what you're writing.

In fact, a lot of modern problems caused by social media are directly caused by the fact people aren't thinking about what they're spewing out into the text field.

The entire Internet is radiating faux emotions, awaiting those who are unsuspecting idiots.

While I agree, my experience has shown that most people won't be able to tell the difference.

That's why the joke "recently, fake Christmas decorations have appeared: they look just like the genuine ones, but don't bring any merriness" is actually a joke.