It's not that bad if you don't mind that he's storytelling rather than just reporting news and facts. Usually it drives me crazy when web writers do this, but in this case it wasn't too bad, although I still didn't bother to read the whole thing.

A good news article, especially on the web, should answer as many big questions as possible within the first couple of paragraphs. Typically readers don't appreciate being kept in the dark. If your heading is "man discovers new life-form" we should have a description of it within 30 seconds of reading. The name of the new order shouldn't be in the 8th paragraph.