Why Burger King UK wants people to eat at McDonald's

Posted by bookofjoe on Wednesday November 04, 2020 @12:45PM
from the theguardian.com dept.

https://www.theguardian.com/business/2020/nov/03/end-the-beef-why-burger-king-wants-people-to-eat-at-mcdonalds

( 3 comments | 8 points | on HN )

Re:Why Burger King UK wants people to eat at McDonald's by PaulHoule on Wednesday November 04, 2020 @01:23PM (#24991588)

Some times you gotta break the rules.

[ Parent | on HN ]

Re:Why Burger King UK wants people to eat at McDonald's by brian_herman__ on Wednesday November 04, 2020 @03:29PM (#24992752)

Maybe it is reverse psychology?

[ Parent | on HN ]

Re:Why Burger King UK wants people to eat at McDonald's by mooman219 on Thursday November 05, 2020 @06:47PM (#25003382)

Burger King is rather well known for Guerrilla marketing. They frequently pull events like this that on paper do not benefit them in order to spread brand recognition.

[ Parent | on HN ]