Apologies, I think my comment was unclear so I just edited it. What I meant was it's unclear to me why it's a good thing that corporations look out for their best interests instead of the best interests of society/customers/people.

If an individual does it, their known for being selfish, egotistical, maybe even narcissistic. There's a natural push back from society to this behavior.

Corporations should be disincentivized from doing this as well. Society would benefit as a whole. The fact that people expect selfishness out of corporations and see it as a good thing is concerning.