People pay when google steals their data.

I say “steal”, because they are not opt-in.

Also, there is no comprehensive opt-out. I cannot tell their ad networks to stop tracking all the devices I own.

(They have a page for stopping tracking of things I use my Google account for. That doesn’t count: They track me even when I am not logged into Google, and even on devices that cannot log into Google.)

Also, I can’t delete my gmail accounts. They were issued by third parties that decided to outsource email to Google.

There is nothing consensual about my use of Google services. I shouldn’t be bound by their EULA. I’m sure the courts would disagree.