It's pretty damaged as a brand, so that's a tough call. The one area where they seemed to maintain some strength even as they were fading, was in the music area, so I'd probably try to do something there. Maybe drop everything else and focus on being the premier place for artists to interact with fans, sell music online, etc. If possible, maybe partner with the major labels for rights to sell digital tracks of mainstream artists, and then go heavy on music / artist discovery / recommendations, etc.