They're selling safety statistics. I find that unethical. You don't say to a widow "but think about how many times I could have killed someone and didn't".

Also note the double speak of Musk on the topic.. he was the first to talk (even boast) about how the structural design made the car the safest of all .. but now safety is not as essential, it's ok to have some accidents. And it will improve their machine learning data set right ! /s