Almost everyone you see who has a personal brand that is popular on the conference circuit is willing and able to do this kind of self promotion. It’s not for me, but I don’t see it as objectionable because I see it as part and parcel of the role, and I think the role is a valuable one that should continue to exist. Technologies benefit from having some well known and well liked “names” behind them, and it gives them the confidence to try something new instead of the old thing which moves the industry forward.