Interesting... 5 minutes ago I had my first experience with Beacon while purchasing tickets for the new Batman movie on Fandango. I used to think Beacon was creepy, but now that I've actually seen it in action I think it's a fun little feature. Now all my friends think I'm awesome for going to the midnight showing. What is the big deal if Facebook knows I bought those tickets? The social points with the ladies are well worth the loss of privacy, imo.