Yep, currently in this boat. Had a group of ~5 friends since about 4 years ago, where we subscribe to pretty much every streaming service out there and share the accounts within the group. This way we get every single subscription, while paying for the price of just one each (on average).

And streaming services realize that a lot of people use it that way, so they have nice individual profile functionality within a single account, so my shows and my recommendations don't get mixed up with those of other people using the account. Not every single streaming service had that feature at the beginning, but by now iirc they all got it.

Well, I'm pretty sure those multi-account features are meant for multiple members of a single household. I'm sure they know that people are sharing among friends, but I don't think they are trying to encourage that.

>Well, I'm pretty sure those multi-account features are meant for multiple members of a single household.

You are correct, I think it is one of those technically grey areas. However in my scenario, given that the same group of 5 shares pretty much every single service subscription and physically spends a lot of time watching it together, I think, even in the intended spirit of household sharing, it sorta follows.

Regardless of that, imo there would be a lot of outrage if streaming services started cracking down on that, and, my guess, streaming services are intentionally not letting that happen.

My experience is everyone is running Kodi with addons because the once centralised anti-piracy solution that was Netflix is very much dead.

I suspect you have a very warped sense of 'everyone' I doubt more than 0.1% of consumers have any idea what Kodi is.

Basically bittorrent for VOD services