It doesn't seem politically possible to even ask people to limit their consumption, and enforcement would be suicidal to governance. We've seen what it looks like when you try: that it was not possible to ask people just to be polite and responsible regarding the epidemic -- they were practically ready to revolt instead of observe simple precautionary measures.

Can you imagine if there were across-the-board actual enforcement in place for any of those measures, what it would have looked like? And that was an acute event, not something that's slowly boiling the frog.