First off, food is different than technology. There are safety issues that are regulated differently. Can you think of any instances in the prepared food space that support your argument?

Second, I think the impersonation is the biggest issue. At a minimum, that sounds like trademark infringement; at maximum, that sounds fradulent.

IANAL and am just a dog on the internet, so grains of salt the size of Jupiter. But I don't think the comparison to non-prepared food industries are at all relevant.