If it can offer anything near the speeds advertised without the BS of incumbents, I could see a massive amount of demand.

I figure 5% of consumers « served » by both cable and xDSL can’t get good service, and then they have virtually every rural customer that’s anything more than a low-data user. And I’d expect them to capture that one day with a « light » plan. It’s a massive market.

>The announced pricing for the current "beta" is $99/month plus $500 upfront for the hardware.

Yes, that's the price they charge. What are the costs of providing the service?

When you said undercut their competitors I assumed you meant undercutting the price consumers pay so I told you the price they are currently offering. I do not know that their costs are and since SpaceX is a private company I don't think we know how much it is costing them to provide it.

They should work for rural areas breadband but theoretically they can't replace cities fiber/LTE due to its massive capacity.