Respectfully, the premise of this question is incorrect. You are essentially saying "Superman can fly on TV, so it doesn't seem so insane that I could fly in real life does it?"

There are several ways to measure value. For example, the stock market value of a company is based on its perceived future value. The value I prescribe to is a measure of how efficiently the business turn its capital/revenues into profit.

Businesses are about profit, and little else.