That’s unfortunately what happens when you’re funded and scale up with VC money. The investors want their returns so this is just a result of that. VC backed companies like Reddit will add unpopular features and intrusive ads to make money — users be damned.

Looking at the horrible website redesign, they are trying to innovate

The day the "new" reddit design is enforced without some way to get around it is the day I quit permanently. "Old" reddit and HN, while not perfect, feel vastly more usable.

Reddit is now bigger than twitter and is still growing. Their new platform is constantly pushing advertisements / forcing the app/signups which likely drives their profits up even higher.