I think I'm missing how that's related. This seems like a service that you pay for that helps analyze data to solve problems. Am I mistaken?

You are right, I was reading more into it and interpret it as please install our iot tracking to slurp up your data.

Our smart parking solution is a complete solution to track and monitor parking spot occupancy using smart video cameras and computer vision analytics to enable optimization. A dashboard gives you a clear view of parking in your community while parking policy tools help you track trends and modify policies to fit your community.