The problem with this is not many people actually use Twitter, and they actively derank content they don't like. For example just today I noticed "#donutdick" trending because the leader of the opposition down here said something stupid, but if I look literally anywhere else on the internet all I see is people criticising the premier.

I think you're 100% correct, social media stories are the equivalent of the cute fluffy stories 20 years ago, but there's a huge moral hazard associated with that.