Most of the content on FB is either exclusive to it (all your friends are on there) or the majority of their target market doesn’t know/care about finding other sources which provide that content with a better experience.
Most posts these days are tiktok reposts anyway. The only things I like about fb these days:
- Some groups I'm in
- I like the marketplace
- For people to find me
In the 19th- and mid-20th centuries, all of the big advertising agencies handling consumer goods were headquartered in Chicago (many still are).
They would test products by introducing them a couple of hundred miles away in Peoria, Illinois. If the items were well accepted there, then they were rolled out to the rest of the country. It's where the expression, "But will it play in Peoria?" comes from.
This still happens. Back when Starbucks was still cool, it would roll out new drinks in Chicago and a couple of other cities as test markets, and then later in the rest of the nation if they were successful.
And props for history less on "But will it play in Peoria?"
I read HN headlines + top comments, because I have no patience to read a 20 page article that is badly written, or is written in such a way to get more pageviews.
You want engagement? Give me high quality content. Short, long, doesn't matter. High quality, dense content.
The internet is full of fluff. It's like everybody is using this xantham gum these days.