Re:‘Culture wars’ are fought by tiny minority – UK study
by specialist on Monday October 26, 2020 @02:01PM
(#24899075)
Exactly. And are the advertisers happy?
Who has the (most) power in the social media ecosystem? Certainly not the advertisers. Today, the power balance has shifted to the aggregators (h/t Stratechery) and the trolls.
Here's a loaded question that might help explain the new power dynamic: Who are the current targets of dissastified customers? During broadcast era (the time of Manufacturing Consent), people boycotted advertisers and brands. Today, people boycott the aggregators (FAANG) and influencers (aka cancel culture).
Take it one step further. Let's call manipulating the algorithm "trolling" (for lack of a better term). What leverage does anyone have over the trolls? I find it very weird, a la roshambo, that there are no effective checks on their power. As in, how does one protest or boycott a troll farm? Even the aggregators struggle to check the trolls.
Who has the (most) power in the social media ecosystem? Certainly not the advertisers. Today, the power balance has shifted to the aggregators (h/t Stratechery) and the trolls.
Here's a loaded question that might help explain the new power dynamic: Who are the current targets of dissastified customers? During broadcast era (the time of Manufacturing Consent), people boycotted advertisers and brands. Today, people boycott the aggregators (FAANG) and influencers (aka cancel culture).
Take it one step further. Let's call manipulating the algorithm "trolling" (for lack of a better term). What leverage does anyone have over the trolls? I find it very weird, a la roshambo, that there are no effective checks on their power. As in, how does one protest or boycott a troll farm? Even the aggregators struggle to check the trolls.