Re:‘Culture wars’ are fought by tiny minority – UK study
by another-dave on Monday October 26, 2020 @12:31PM
(#24897963)
I wouldn't say I think that they're more sophisticated but conducting a telephone sample, or doing a vox-pop on street corners with a TV camera requires more effort than just typing a hashtag into a searchbox and pulling out a few responses. I think the lower friction of skimming social media, plus the added pressure of having more air-time / articles to fill means there's an over-reliance on it in a way that there wasn't before.
Thoses enquetes were done on somewhate crowded yet non busy places for convenience, and tended to sample a specific part of the population: e.g. people going to shopping districts at off hours, or people coming out of church for the most biased samplings.
Telephone checks were similar in that you had a very high percentage of at home caregivers responding to them.
Do you the past journalistic methods as that much more sophisticated than nowadays ?