It's a neat solution to the multi-device problem (i.e. When I serve an ad to this device, is this a new user or the same one?)
Also, I get the view that Oculus is just a video game console -- but I don't think that's how Zuck views it
My impression is that he thinks Oculus/VR will eventually surpass 2d interfaces. So, if they can get away with linking all of their ad targeting information now, in the early stages, then it won't seem weird if they do it later.
To be fair to FB, this is exactly what they're doing with integrating IG and FB messaging. It's just that no one is really complaining about that.
Doing this in the middle of an anti-trust investigation seems ... bold, but it is consistent with their financial incentives.
I am really not convinced people will be willing to put anything on their face for extra (en masse). Not unless its no more than existing glasses, and you don't look dumb in it. I am not sure this is a technical feat achievable in zucks lifetime
Their play is getting people to strap screens to their heads since it pretty much guarantees a captive audience.
To make their graph more legible. Basically, seeing like a state but for corporations.
... which is really just the tip of the iceberg. http://www.stallman.org/facebook.html
I don't mind having an account with Facebook. I already have an Oculus account, and I add "Oculus friends" there, so I assume Facebook can get all my data from there, anyway (including my real name, as I added my credit card to be able to buy games).
But I find I mind having to befriend my gaming friends on Facebook, as I may share different content there.
In fact, if Facebook wants to become the ultimate social network, shouldn't they somehow offer better tools to manage different social circles? (Work, Family, Gaming, Sports, Politics...).
I don't think their play is to get my Oculus data to make better targeted ads. They already have that data.
What I could imagine is that the future of social networking will be in VR worlds, and since they want to dominate social networking, that's their power grab (they also work on a virtual world for that, Horizons).
But it seems to me their "friendship management tools" are not up to the task yet. I've never digged deeply into their controls, but it shouldn't be complicated.
It's not a new concept, either - weren't there "circles" in some network (Google+?). But it didn't work out. So instead of forcing this VR merge, perhaps they should focus on solving the circles problem first?