Re:The four dangerous animals of product development
by ochronus on Sunday October 25, 2020 @03:46AM
(#24884555)
Great point, and the post never intended to talk about this topic. I think there's great merit to 'gut feeling' from field experts, even if they cannot support it with data at the moment, maybe because the nature of the thing is exploratory at that certain stage or it's simply too chaotic. Experience and intuition coming from experts tenured in relevant areas is priceless - but it doesn't have to come with hierarchy or power based authority. When people naturally respect someone they will listen. No need to force it.
In particular, you'd probably want to know how a feature would impact future sales, survivorship curves for current customers, and survivorship curves for whichever kind of customer would sign on with the new feature (treating a single feature in isolation for simplicity). This is especially important when comparing multiple features to put on the roadmap because it's easy for one idea to be simple to imagine and better than the status quo (hence asked for by many customers) but be nowhere near an optimal solution to whichever problem is being solved.
Having that kind of customer insight is better than not having it, as long as such data is used appropriately -- without additional data it can't do much more that guide or refine gut feelings and insights, and attempting to do otherwise is a recipe for an inferior product.