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A comment on Facebook Seeks Shutdown of NYU Research Project into Political Ad Targeting. Parent comment

Re:Facebook Seeks Shutdown of NYU Research Project into Poli... by disgruntledphd2 on Saturday October 24, 2020 @05:34AM (#24878025)
Just as an FYI, micro-targeting is very difficult to make work (i.e. measure) on Facebook, or indeed any digital ads platform.

FB/Google/Twitter etc work by measuring some kind of conversion (pixel hit, app install etc). Micro-targeting in terms of voting doesn't have this signal, and as such any of these ads will be difficult to make work on FB.

You can optimise for engagement, but I suspect an ad targeting black voters saying about the 94 crime bill is unlikely to elicit much engagement.

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Re:Facebook Seeks Shutdown of NYU Research Project into Poli... by tehjoker on Monday October 26, 2020 @12:40AM (#24892880)
Don't you just need to present the ads? It's about providing targeted information that other people can't see, not about feedback.
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