Sometimes, I think of throwing up my hands and saying, how can you fight this? There's only so much you can fight against what people want -- because by our actions we're saying we want it.

What do I mean? Facebook is just a manifestation of something that has gripped us through technology. People want to read about their family/friends little daily stories, they want to engage in arguments about politics, they want to hear gossip and news, they want a platform to promote themselves. And they've found a way to do it.

Someone will insert themselves into that stream to manipulate others, entice them to buy things, seek publicity for their causes. Yet we still (collectively) keep opening the app and logging on because we feel -- consciously or not -- that it brings more value to our lives than takes. So every minute, Facebook (or whoever it would be to take their place) gets the reward signal saying, "these people want what we're selling". And on net people aren't abandoning it out of concern for the side effects.

Maybe all you can do is create your local island of sanity and protect yourselves against whatever it produces. Maybe that's us for a decade until someone figures out how to manage this new dynamic, or Congress does its job. How much can you fight when every person's minute-by-minute choice produces a force that's uncontrollable?