Lobbying is, literally, representing the interests of your group to politicians in order to get your concerns addressed by the government. When the group is one or more businesses, we call it industry lobbying.

This is representing the interests of a business to the electorate, in order to get their concerns addressed. Since the electorate is the appropriate governmental body in charge of selecting a new President, this is precisely industry lobbying.

It's public lobbying. Public lobbying by companies is less common than lobbying aimed at legislators, but it does happen; see Lyft's recent Prop 22 messaging, for instance.