Ask HN: Is there such thing as a bounce rate that's "too low"?

Posted by hoop on Tuesday April 26, 2011 @10:31AM
from the ask-hn dept.

I have a fairly low traffic site that I blog on relatively infrequently. I've seen plenty of literature talking about bounce rates being too high, but I haven't seen any literature about bounce rates being too low. Is there such a thing?

The other possibility is that my bounce rate just isn't "correct," although I don't have any idea as to why this might be.

According to Google analytics, my bounce rate over the past month is less than 1% with just under 1,400 visits. The average time spent on my site weighs in at just over 1 minute and 10 seconds. I make a couple pennies a week via AdSense.

( 2 comments | 3 points | on HN )

Re:Ask HN: Is there such thing as a bounce rate that's "too ... by SergeDavid on Tuesday April 26, 2011 @12:04PM (#2485835)

I doubt it is bad, actually I think it is pretty good!

[ Parent | on HN ]

Re:Ask HN: Is there such thing as a bounce rate that's "too ... by hoop on Tuesday April 26, 2011 @02:07PM (#2486434)

Thanks! I'm definitely not complaining, but it's a complete 180 since up until February my bounce rate floated between 80 and 100%

I had made some REALLY significant changes around that time, and the drop could be attributed to any and all of them.

Some changes I made: - Migrated from Posterous to WordPress - New theme (on account of the migration) - Changed URLs (but kept 301 Redirects in place so links wouldn't break)

[ Parent | on HN ]