Muppets come in and buy the token on Uniswap. But they can't go back and sell it. Essentially all the Ethereum in the liquidity pool becomes the personal piggy bank of the scammer. There's nothing Uniswap can even do to prevent this type of scam, because the malicious code is in the token tracker contract, not Uniswap itself.
https://www.reddit.com/r/UniSwap/comments/jew0id/1000_reward...
Now, people willingly buy into pump & dump schemes, hoping to not be the ones left holding the bags. Just go to r/cryptomoonshots or /biz/ where a new coin is shilled practically every hour and everyone just hopes to ride the pump and dump it on the next round of gullible buyers.
There was a massive wave of food-themed DeFi tokens recently with multiple exit scams.