the early OkCupid blog was really good at this
This one has always stuck with me (archive version: https://www.gwern.net/docs/psychology/okcupid/whyyoushouldne...)
> It turns out you are 12.4 times more likely to get married this year if you don't subscribe to Match.com.
more archives: https://www.reddit.com/r/gwern/comments/aapn1l/okcupid_blog_...
If they never did these I wouldn't even know about their existence. It is all apart of long term marketing and branding.
For sure - I can't think of any other companies with a similar approach to things though. I appreciate what they do, and the good quality write-up they provide as well.
If I remember right, years ago YouTube was releasing their prior year server build. I recall things like a cool air stream being directed right at the processor, rather than cooling the whole room enough for traditional cooling methods to work well. My Google fu isn't finding the blog posts I remember reading, probably from ~2010 era.
Are there any other examples of companies doing similar releases of valuable internal data?